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'Yikes': Aunt Jemima Products Return With New Name and Logo — And Social Media Disdain


‘Yikes’: Aunt Jemima Products Return With New Name and Logo And Social Media Disdain
By Tommy ChristopherFeb 10th, 2021, 8:00 am
PepsiCo announced a new name and package for its Aunt Jemima products, which were pulled last year over the brand’s racist origins. The new look wasn’t for everyone, if social media reactions are any indication.
In June, the brand was part of a wave of products that were revamped when companies suddenly woke up to over a hundred years of complaints about racism. On Tuesday, PepsiCo announced the change in a press release:
PepsiCo, Inc., today announced the debut of Pearl Milling Company, the new name of the pancake mix and syrup varieties previously found under the Aunt Jemima brand. ....

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