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Black Friday better than 2020's but consumer spending remains subdued

The momentous retail spending event, Black Friday, remains relevant in South Africa as total online spend year-on-year increased by 6% ....

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African Countries Reach E-Commerce Tipping Point – PayU Report


African Countries Reach E-Commerce Tipping Point – PayU Report
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South Africa’s e-commerce up 35%, Nigeria is Africa’s biggest e-commerce market, and Kenya primed for massive growth
Multiple factors have combined to bring African countries to an e-commerce adoption tipping point, creating more opportunities than ever for online and omnichannel merchants. This is particularly true for merchants in fashion, beauty, education, and digital goods. 
This evolution has seen the emergence of more digitally savvy shoppers with strong demand for globally sourced goods and services in regions where parts of the population have access to increasing disposable income. These factors make Nigeria, Kenya, and South Africa particularly interesting for emerging e-commerce leaders from outside these markets.  ....

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