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India's Pay-TV industry to reach $12.3 bn revenue by 2025, says report


India s Pay-TV industry to reach $12.3 bn revenue by 2025, says report
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Last Updated: Apr 18, 2021, 06:29 PM IST
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Synopsis
According to MPA, total pay-TV industry revenue, including subscription and advertising, declined 10 per cent Y/Y in 2020 to USD 8.9 billion as the economic downturn post-COVID eroded advertising.
Agencies
The pay-TV industry in India will have a growth of 7 per cent and reach to total revenue of USD 12.3 billion (approx Rs 91,684 crore) by 2025, said a report.
Besides, by 2025 over 96 per cent of India s pay-TV homes will be digitalised and the base of the pay-TV subscribers would be expanded to 13.4 crore by then, said a report from advisory and consulting services provider Media Partners Asia (MPA). ....

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