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Menopause Skincare Is Having A Moment. Not Everyone's Sold Though

Menopause Skincare Is Having A Moment. Not Everyone's Sold Though
huffingtonpost.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from huffingtonpost.co.uk Daily Mail and Mail on Sunday newspapers.

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Overcoming Insecurities: Fièra Cosmetics skin care community hunger


This month the Toronto, Canada – based DTC brand for women 40+ announced that its food donation initiative has reached the 1 million meals mark.
Fièra Cosmetics bills itself as a brand that formulates skin care and complexion products expressly for women over 40 or
“mature skin,” ​as noted on the Fièra Cosmetics splash page.
And it’s not just the brand’s products that take the needs and expectations of consumers over 40 into consideration. Fièra Cosmetics creates marketing and advertising collateral with a similar level of intention:
“No woman should feel anything less than her most confident self, especially in regards to aging. It’s a natural part of life, and we should embrace it!” ​emphasizes the brand’s about page. ....

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The most effective lash products to highlight the eyes


In public places where face masks are required, people are forced to look into each other s eyes.   
And while we ve all experimented with creating the hottest smokey eye or the sharpest wing, now is the time to take it one dramatic step further with a great set of lashes.  
From a new launch of falsies designed to look super natural to a celeb-approved serum guaranteed to grow lashes, FEMAIL reveals the most effective products to highlight the windows of the soul.  
Natural beauty: Last night, celebrity makeup artist Gita Bass completed Golden Globe co-host Tina Fey s smokey eye with a few coats of volumizing mascara and LOVESEEN s Inez falsies ....

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Founder of Pause Well-Aging, Rochelle Weitzner, Wins FGI Rising Star Award


In bestowing this award upon Weitzner, FGI acknowledges and celebrates a historically ignored consumer: menopausal women. Weitzner s creation of Pause Well-Aging, a company dedicated to the skin-care needs of women in the three stages of menopause, was a barrier-breaking endeavor. The award is a wake-up call to the beauty industry: Investing in menopause can be sexy and profitable.
It is a huge honor to win this award, says Weitzner. This award is a validation of the new category that we created in beauty: Menopause Beauty. This award is validation that menopause and beauty can go together. This award is validation that beauty gets better with age. This award is validation that women 45+ cannot and should not be ignored. The taboo of menopause must be broken – and we are working very hard to do just that. ....

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