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Parks Associates: 43% of US Broadband Households with Children at Home Are Very Worried About Them Falling Behind in School


Connections Summit
Parks Associates will host the 15
th annual CONNECTIONS™ Summit: Smart Home Growth Strategies virtually on January 14, in cooperation with CES® 2021, featuring executives from AmTrust, Cox, F-Secure, Firedome, ioXt Alliance, Minim, Plume, and PointCentral.   
Nearly one-third of US broadband households have children at home, and our research shows these are the leaders in adopting new connected technologies, a trend sharpened by COVID-19, said Elizabeth Parks, President, Parks Associates. Forty-three percent of US broadband households with children purchased an electronics device during the COVID-19 crisis, a rate double that of households without children. These consumers are more likely to have security concerns related to personal data and privacy, so they are the prime target market for new service offerings that can bundle privacy protections with a variety of advanced services. ....

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Parks Associates: More Than 20 Million US Broadband Households Do Not Plan to Buy a Smart Home Device Due to Perceived High Prices


Mark Owen Burson, VP Marketing & Product Management, Nice North America
Andy Droney, Sr. Director ADT Health & Innovation Programs, ADT
Brian Ewing, VP, Sales, Notion, a Comcast Company
Anne Ferguson, VP, Marketing, Alarm.com
Kristen Hanich, Senior Analyst, Parks Associates
Nicole Hayward, CMO, Minim
Sarah Jones, VP, Commercial Product, Best Buy Health
Min Kang, Chief Product and Strategy Officer, Brinks Home Security
Jennifer Kent, Vice President, Research, Parks Associates
Aleem Lakhani, EVP, Specialty Risk USA, Amtrust North America
Brett Lasher, Executive Director, New Growth & Development, Cox
Josh Locke, VP, Essence USA
Tajinder Manku, Co-Founder and CEO, Cognitive Systems Corp.
Sean Miller, President, PointCentral ....

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