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Abstract [Review] Paula Acari. Making Sense of ‘Food’ Animals: A Critical Exploration of the Persistence of Meat. Palgrave Macmillan, 2019. 356 pp. There are many audiences for Paula Acari’s new book on the persistence of meat as edible matter, Making Sense of Food Animals, and not all of them academic. One of the striking facets of this well-researched, clearly argued and empirical analysis, drawing on 41 interviews with Australian meat eaters and meat producers, is the lessons for animal advocacy organisations for rethinking their messaging strategies. Central to the book’s argument is Acari’s challenge to narratives of transparency and visibility, often employed by such groups, made famous by activist Linda McCartney’s claim that ‘if slaughterhouses had glass walls, everyone would be a vegetarian’ (often wrongly attributed to her husband, Paul). Acari demonstrates, drawing on interview data and a robust interpretation of Foucauldian theory, that both lo ....