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SHANGHAI: Skincare and beauty company L’Oreal Group is working hard to carry out its “good consumption” pledge made during the China International Import Expo, with a torrent of new store openings and campaign launches targeting the Chinese market within a month. ....
Skin care consumers are now looking for products and brands that they consider safe and highly efficient in plugging new skin health needs during the crisis (Getty Images) The ongoing COVID-19 crisis has propelled skin health to the top of the beauty agenda, as consumers seek out brands that plug new needs around skin barrier protection, hydration and cleansing, says the president of L’Oréal Active Cosmetics. Earlier this month, L’Oréal reported a 5% net profit drop for 2020 despite significant success in its Active Cosmetics division – the only business unit to grow in sales for the full year, up 18.9% on a like-for-like basis versus 2019. The division also saw the largest spike in sales for the fourth quarter (Q4) of 2020, up 30.7% like-for-like. ....
From:ChinaDaily | 2021-02-18 07:32 Skincare and beauty company L Oreal Group is working hard to carry out its good consumption pledge made during the China International Import Expo, with a torrent of new store openings and campaign launches targeting the Chinese market within a month. The development comes after L Oreal last week reported spectacular sales in the country, propelling the group s fourth-quarter business performance. Just days ahead of the Lunar New Year, a 3CE Stylenanda flagship store was launched in Shanghai s downtown Xintiandi area, where customers can purchase a variety of cosmetics by 3CE, a brand originally from South Korea and later acquired by L Oreal. ....
L Oreal betting big on domestic beauty industry By HE WEI in Shanghai | China Daily | Updated: 2021-02-18 07:32 Share CLOSE A visitor checks out a L Oreal smart mirror during the third China International Import Expo in Shanghai in November. The mirror uses augmented reality technology to help users design their own hairstyles. LYU LIANG/FOR CHINA DAILY Skincare and beauty company L Oreal Group is working hard to carry out its good consumption pledge made during the China International Import Expo, with a torrent of new store openings and campaign launches targeting the Chinese market within a month. The development comes after L Oreal last week reported spectacular sales in the country, propelling the group s fourth-quarter business performance. ....
L'Oreal betting big on domestic beauty industry--China Economic Net en.ce.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from en.ce.cn Daily Mail and Mail on Sunday newspapers.