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Marketing Leaders Know: PR Still Matters, Especially for Sales

Marketing Leaders Know: PR Still Matters, Especially for Sales
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Patrick Berzai , Jay Clark , Allison Kavanagh , Dots Between , Pandemic May Be Winding Down , Virtual Events Are Here , Marketers Cut Through , ஜெய் கிளார்க் , புள்ளிகள் இடையில் ,

Virtual Events Are Here to Stay


PHOTO:
Wes Hicks
B2B marketers had to pivot hard over the last 18 months, especially when it came to event marketing. The wholesale cancellation of trade shows and events, a staple of B2B marketing budgets, left many scrambling to find other avenues to drive awareness and connect with potential buyers.
As it turns out, adopting a virtual event strategy can actually produce a number of unexpected benefits — benefits that will surely outlast the pandemic. Of course, virtual events will always be more accessible than in-person events, but the marketers we spoke to had other lessons to share as well. Here’s how forward-thinking marketers learned to love virtual events and reaped benefits that will follow them for years to come. ....

Jim Somers , Patrick Berzai , Intellishift Connectedops , John Carione , Fred Waugh , Allison Kavanaugh , Wes Hicks , Keren Fridman , Darena Solutions , Azalea Health , Online Communities , Virtual Events , Joe Capes , ஜிம் சில , ஃப்ரெட் வா , அல்லிசன் காவனௌக் , வெஸ் ஹிக்ஸ் , கர்ரந் ஃப்ரிட்மேன் , அரங்கம் தீர்வுகள் , அசேலியா ஆரோக்கியம் , நிகழ்நிலை சமூகங்கள் , மெய்நிகர் நிகழ்வுகள் , ஓஹோ தொப்பிகள் ,