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A new report from Piano – a tech company that advises hundreds of media firms on how to build reader revenues – finds that its largest clients have experienced an average subscription growth of nearly 58% over the past year. The problem for publishers is that a large amount of this growth is thought to have been driven by reader interest in Covid-19. News providers now face the challenge of retaining subscribers, and attracting new paying readers, as the world appears to be emerging from the health and economic crisis. “If you think of news, the demand and value of it changes dramatically based on the events of the day,” said Patrick Appel, director of research at Piano, whose media clients include the Wall Street Journal, Insider, the Economist, Gannett and the Telegraph.

New yorkUnited statesPatrick appelNew york timesPress gazetteWashington postWall street journalSubscription performance benchmark reportபுதியது யார்க்ஒன்றுபட்டது மாநிலங்களில்புதியது யார்க் முறைப்ரெஸ் கஸெட்வாஷிங்டன் போஸ்ட்சுவர் தெரு இதழ்