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Pioneering Media Figure Patricia B. Greenwald Passes at 92

TALKERS has been informed by the family of Patricia B. Greenwald that she died peacefully on February 3 at 92. A pioneer in market research, she had a successful career spanning 50 years with America’s top advertising agencies, including Interpublic Group and DMB&B, as well as founding her own firm. Following her career in advertising, she co-founded and co-owned Daynet Radio Broadcasting in… ....

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