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MSU survey: 7 in 10 consumers deceived into buying counterfeit products online

Counterfeiting goes beyond a fake designer handbag, according to MSU researchers.

Heijin leeAnastasia kononovaAnastasia kononvaMoldir moldagaliyevaSaleem alhabashKari kammelPatricia huddlestonMichigan state universityUs congressCollege of communication artsDepartment of advertisingMichigan stateCommunication artsAdvertising saleem alhabashAssociate professorAdvertising anastasia kononova

Barbie, a rare original-film blockbuster, will not reverse the franchise flood

As studios and advertisers search for takeaways, analysts say the success of "Barbie" will be hard to repeat and is unlikely to stop the deluge of franchise.

United statesNew yorkUniversity of southern californiaNew yorkerDavid zaslavJason squireMatt masonBrian johnsonNoah baumbachPatricia huddlestonCharlie kaufmanHarry potterLena dunhamPaul dergarabedianMajor matt masonColin trevorrow

Hi Barbie! - WORT-FM 89 9

Hi Barbie! - WORT-FM 89 9
wortfm.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wortfm.org Daily Mail and Mail on Sunday newspapers.

Greta gerwigKerstin larsonKristin szostakPatricia huddlestonRenfrew center regional assistant viceMichigan state universityDepartment of advertisingPublic affairCarousel bayrdBarbie dreamPublic relationsMichigan state

Barbenheimer was America s big return to the movies Will themed concessions keep them there?

Barbenheimer was America s big return to the movies Will themed concessions keep them there?
salon.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from salon.com Daily Mail and Mail on Sunday newspapers.

United statesBarbiex alamo drafthouseAlamo drafthouseGreta gerwig barbieCristopher nolan oppenheimerAyalla ruvioPatricia huddlestonDepartment of advertisingMichigan state universityBroad college of businessLandmark theatresGreta gerwigCristopher nolanAlamo drafthouse cinemaBarbie brunchDesert spring water

Barbie movie: MSU experts can comment on cultural impact, marketing efforts

MSU experts are available to comment on Barbie s extensive list of brand collaborations and influence on culture ahead of the movie s release on July 21.

United statesFrida kahloPatricia huddlestonRob roznowskiisFord barbieKatherine johnsonAyalla ruvioBroad college of businessDepartment of advertisingCollege of artsDepartment of theatrePublic relationsMalibu dream houseBarbie pink ford broncoBarbie dreamhouseBarbie movie