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Simon Property's virtual kitchen joint venture scoops up Specialty's locations for new EllaMia cafes

Simon Property's virtual kitchen joint venture scoops up Specialty's locations for new EllaMia cafes
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SBE's C3 acquires 22 locations of Specialty's Café and Bakery

The locations will also serve as host kitchens for multiple virtual brands
SBE Entertainment Group’s C3 (Creating Culinary Communities) on Tuesday announced plans to convert 22 locations of Specialty’s Café and Bakery acquired in an asset sale into a new brick-and-mortar concept called EllaMia.
Specialty’s Café and Bakery Inc., based in Pleasanton, Calif., filed for Chapter 7 bankruptcy on May 27. At the time of closing, the chain had 41 leased units mostly in the Western U.S.
In its bankruptcy filing, the company blamed the COVID-related shutdown for destroying the chain’s niche market, which included operating near busy office parks. Since March, many workers are working remotely, leaving those office parks empty. Another company, Sparges LLC, purchased several other Specialty’s Cafe and Bakery units during the sale, according to court documents. ....

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C3 Acquires Speciality's Café & Bakery Stores to Launch EllaMia Brand

C3 currently has more than 200 digital kitchens, and 75 more are coming through Q1
Innovative digital platform Creating Culinary Communities, or C3, is transforming nearly two dozen Speciality’s Café & Bakery locations into one of its proprietary concepts, EllaMia.
Specialty’s, which opened in 1987, decided in May to permanently close its more than 50 locations because of the COVID-19 pandemic. C3 acquired 22 of the stores located in California, Washington, and Illinois through an M&A transaction after the chain filed for Chapter 7 bankruptcy. The acquisition will create up to 500 new jobs.
EllaMia one of C3’s eight proprietary brands is a café and bakery that serves sandwiches, baguettes, wraps, salads, pastries, macarons, and specialty chocolates. The breakfast and lunch items will be featured alongside a proprietary couture coffee blend created in partnership with Italian coffee maker Lavazza. EllaMia was created by chef Romain Fournel, who previously wor ....

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