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The concerning future of the resilient keyword
It’s time for PPC professionals to rethink keyword targeting strategies, asserts Kirk Williams of ZATO Marketing. Changes in user behavior, which stem from Google’s own search improvements and a shift from desktop to mobile, along with Google Ads’ close variants mean that customers may be using queries that don’t necessarily have a clear-cut intent at least to marketers.
“Understanding this is important for our industry to move forward, because if the keyword is not telling us as much as we think it is, then we have an obligation to evolve with Google’s system for the good of the accounts we manage,” Williams wrote, noting that Google uses over a million signals to determine bids for an advertiser within a single auction. Google is also the only entity (other than the user) with access to a user’s search history, and can thus tailor its results, including the ads it shows, to reach customers wherever they are in the f
Jeannet • 2 months ago
Hi there, love the new feature about the estimated reading time. However I tried to change the word “minutes” in “minuten” (Dutch), but that I couldn’t find. I did change the “estimated reading time” in “geschatte leestijd”, so that’s good. But now it shows: “geschatte leestijd: 5 minutes”. I would like to see the whole text in Dutch. Camille Cunningham • 2 months ago
Hi Jeannet, thanks for your comment. At the moment, this isn’t possible yet, but we are working on adding these translations :) I believe this translation of the word “minutes” in Dutch will be part of the next release, but unfortunately, I can’t guarantee this. I would recommend keeping an eye out for our next release and then giving it another try!