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South Africa , Western Cape , Party Location Data , Local Search , Cnr Jan Smuts , Wells Ave ,

Buying location-based ads? Ensure you can say I buy verified

Wednesday 17 March 2021 - 11:39am
Sponsored

SPONSORED - Sadly, transparency isn’t the norm in the digital location-based ad industry, and advertisers are left paying the price for unchecked claims made by service providers. If your location provider says your campaign is being accurately served to the right audience within a geofence, all you can do is take their word for it, right? Wrong!
You can – and must – ask to see 3rd party verification on every location-based campaign
. Why? Because independent verification is the only way to know if your digital location purchase actually lives up to the provider’s accuracy claims. When location data isn’t accurate, you re targeting the wrong audience. Simple as that. This dilutes your message, and wastes your budget. ....

South Africa , Party Location Data , Location Sciences , Vicinity Media , United Kingdom Based , கட்சி இடம் தகவல்கள் , இடம் அறிவியல் , அருகிலேயே மீடியா , ஒன்றுபட்டது கிஂக்டம் அடிப்படையிலானது ,