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Article - The Cookie Apocalypse: Adapting to the Era of 3rd Party Cookie-Less Marketing - By Cristina Suris - As reliance on zero and first-party data sources becomes increasingly crucial, proactive adaptation and integration of customer profiles into evolving marketing channels will be essential for maintaining competitiveness in the industry. I discussed this recently with my colleagues on the HSMAI Rising Marketing Leader Council, read on for highlights from our discussion ....

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