Your feelings welcome at MCA via Ogilvy Sydney
May 12, 2021 9:23
Ogilvy Sydney has created an interactive digital experience for the Museum of Contemporary Art, Sydney: ‘Your feelings welcome’.
The announcement:
As part of the celebrations for the Museum of Contemporary Art Australia’s (MCA) 30th Anniversary this year, the Museum has collaborated with Ogilvy Sydney to develop a new and distinctive brand campaign titled Your feelings welcome. The campaign is designed to encourage visitors to the Museum to engage with contemporary art in a fun and accessible way.
Launching today, the campaign Your feelings welcome, invites visitors to share their feelings in response to several artworks currently on display in the MCA Collection: Perspectives on place exhibition, using the universal language of emojis.