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Tasting the thunder: How Thums Up rose to become a billion-dollar brand

In spite of Coke’s initial reluctance to promote the home grown brand, Thums Up eventually beat all other colas to became a market leader… ....

United States , Ramesh Chauhan , Arvind Sharma , Sanket Ray , Leo Burnett , Parle Group , Gold Spot , Pepsi Cola , Atlanta Based Cola , Thums Up Challenge , Southwest Asia ,