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RETAIL By Dorothy Crouch | Friday, January 29, 2021 With the return of its Foot the Bill campaign, action-sports brand Vans is supporting small businesses. During February, all partners will be Black-owned operations with additional actions taken during Black History Month to support these businesses. Initially launched last April, Foot the Bill works by adding new small businesses, such as skate shops, music venues, art galleries and restaurants, to the Vans site each week. Customers buy limited-edition, customized Vans footwear and apparel with net proceeds directly benefiting the businesses during a challenging climate as COVID-19 continues to impact smaller operations. Last year s Foot the Bill program sold 20,962 pairs of Vans globally and raised over $4 million for the participating partners, Carly Gomez, vice president of marketing for Vans Americas, said. This unique opportunity to offer support to our extended Vans Family is the l ....
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Vans Foot the Bill Customization Program Returns to Support Small Business Partners News provided by Share this article Share this article COSTA MESA, Calif., Jan. 26, 2021 /PRNewswire/ Vans is excited to announce the return of its Foot the Bill program to help support small business partners throughout the country. Vans will be teaming up with independent shops and community driven spaces to create custom footwear and apparel that will be available for purchase online at vans.com/footthebill. As the COVID-19 pandemic continues to take a devastating toll on small businesses, the net proceeds from the Foot the Bill merchandise will be going directly to each of the partners involved to help them navigate these difficult times. ....
Jan 26, 2021 SPONSOR Vans is excited to announce the return of its “Foot the Bill” program to help support small business partners throughout the country. Vans will be teaming up with independent shops and community driven spaces to create custom footwear and apparel that will be available for purchase online at vans.com/footthebill. As the COVID-19 pandemic continues to take a devastating toll on small businesses, the net proceeds from the “Foot the Bill” merchandise will be going directly to each of the partners involved to help them navigate these difficult times. Each participating partner’s “Foot the Bill” footwear and apparel will feature unique artwork that best represents its business. Through the Vans Customs website, customers will be able to support a business by selecting its unique design to create a custom pair of Vans. Participating partners will choose one Vans Classics shoe silhouette and it will serve as a canvas for the artist ....