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Simplify Sentences to Spare the Reader's Brain

Where was I?Have you ever set off to get something from the kitchen, then been distracted by some other thought? You arrive in the kitchen and suddenly think, “What was I looking for here?”It’s frustrating.You might retrace your steps, returning to the starting point so you can remember what you ....

United States , United Kingdom , Great Britain , General Congress , Supreme Judge , United Colonies , Independent States , British Crown , Park Consulting , Content Marketing , Marketing Communications , Writing And Publishing , Business Writing , Subscription Economy , Subscription Marketing , Membership Retention , Non Fiction Books ,

Five Books to Boost Your Business Writing Skills

[unable to retrieve full-text content]Looking for ways to increase your business writing skills? How about the advice in a good book? Find five of my favorite business writing recommendations on Shepherd ....

Park Consulting , Content Marketing , Marketing Communications , Writing And Publishing , Business Writing , Subscription Economy , Subscription Marketing , Membership Retention , Non Fiction Books ,

Undervalued Abilities and Hidden Talents

Image: DepositPhoto“You sure could kick high!” That comment from my friend Freddie transported me back decades to the summer we first met at a summer music camp in Michigan. I’d forgotten all about my kicking ability (which I have since lost). I showed up at that music camp outclassed by ....

United States , Park Consulting , Content Marketing , Marketing Communications , Writing And Publishing , Business Writing , Subscription Economy , Subscription Marketing , Membership Retention , Non Fiction Books ,

Using Humor in Nonfiction Writing

Using Humor in Nonfiction Writing
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Naomi Bagdonas , Jennifer Aaker , Alexandra Watkins , Jeff Kreisler , Grasse Tyson , Daniel Pink , Thor Hansen , Hurricane Lizards , Plastic Squid , Mary Roach , Hello My Name , Nerd Wax , Bed Head , Scrub Daddy , What Works , Park Consulting ,

Due Diligence in Writing

A recent blog post from someone I admire suggested that writers should approach every project as if it were the most important thing they’ve done. Give it our all, every time. (Here’s the post if you’re interested.) This is inspiring advice. But taken to the extreme, it’s not practical. Inspirational ....

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