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Breakthrough AI Model from U of T Researcher Aims to Enhance E-commerce Accessibility for Color Blind Users

University of Toronto researcher Parham Aarabi has created an artificial intelligence model that mimics how users navigate e-commerce websites – and it may be able to help retailers optimize their sites for people experiencing colour blindness and ot ....

Deepa Kundur , Edwards Rogers , Parham Aarabi , University Of Toronto , Biology Society , International Conference , Applied Science , Annual International Conference ,

Bally Partners with PRE to Swathe Its E-Commerce in AI – WWD

PRE, the AI startup founded by Parham Aarabi, is using human behavior modeling to boost Bally's website. Here's how and why it matters. ....

Parham Aarabi , Nathalie Sisouk , Laura Guazzaroni , University Of Toronto , Former Modiface , Predictive Commerce ,

Ex-Modiface CEO Wants to Improve Your Website With AI

Parham Aarabi talks to WWD about his new business, its results and the major traction it’s already gotten after just a few months. ....

Parham Aarabi , University Of Toronto , Now Parham Aarabi ,