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Mukesh Ambani, Sachin Tendulkar drink milk of this brand

Mukesh Ambani, Sachin Tendulkar drink milk of this brand
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FMCG giants pivot to premium: Nestle & ITC lead with innovative strategies, ET Retail

FMCG giants like Nestle India and ITC are adopting innovative strategies to tap into the growing demand for premium products. Nestle plans to hire tasters and connoisseurs for its super-premium Nespresso coffee and boutiques, while ITC is leveraging AI and ML to predict demand and recommend products for its premium portfolio, including Fabelle chocolates and skincare. Other companies like Tata Consumer Products and GCMMF (Amul) are also focusing on premiumization, with Tata introducing Himalayan Saffron and Amul opening upscale parlours. ....

Sunil Dsouza , Tata Sampann , Suresh Narayanan , Tata Sampann Yumside , Mayank Shah , Gujarat Cooperative Milk Marketing Federation , Nestle India , Sandeep Sule , Tata Consumer , Parle Products , Parag Milk Foods , Consumer Products , Tata Consumer Products , Himalayan Saffron , Tata Tea , Tata Coffee Sonnets , Tata Coffee Gold Cold Brew , Amul Ice Lounge ,

Nestle India: FMCG giants pivot to premium: Nestle & ITC lead with innovative strategies

FMCG giants like Nestle India and ITC are adopting innovative strategies to tap into the growing demand for premium products. Nestle plans to hire tasters and connoisseurs for its super-premium Nespresso coffee and boutiques, while ITC is leveraging AI and ML to predict demand and recommend products for its premium portfolio, including Fabelle chocolates and skincare. Other companies like Tata Consumer Products and GCMMF (Amul) are also focusing on premiumization, with Tata introducing Himalayan Saffron and Amul opening upscale parlours. ....

Sunil Dsouza , Suresh Narayanan , Tata Sampann Yumside , Mayank Shah , Tata Sampann , Gujarat Cooperative Milk Marketing Federation , Nestle India , Sandeep Sule , Tata Consumer , Parle Products , Parag Milk Foods , Consumer Products , Tata Consumer Products , Himalayan Saffron , Tata Tea , Tata Coffee Sonnets , Tata Coffee Gold Cold Brew , Amul Ice Lounge ,