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UTS encourages people to bust a move in newly launched campaign via Paper Moose

April 29 2021, 10:03 am | BY Ricki Green | 1 Comment
The University of Technology Sydney has launched an upbeat TVC via Paper Moose, encouraging potential students to invent their next move and get started with further study.

The spots launch off the back of last year’s highly successful ‘Invent You’ campaign, which saw postgraduate enrolments skyrocket 78% – right when universities were suffering the effects of the global pandemic.
Says Katie MacIntyre, art director, Paper Moose: “Everyone’s had that moment where something sparks within and we suddenly crave change in our lives. Taking action on that feeling and diving into study can be really liberating. The energy of movement felt like a great way to express this very personal experience.” ....

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UTS calls on future students to 'invent their next move' in new campaign

April 29, 2021 3:44
The University of Technology Sydney (UTS) has launched a new TVC encouraging potential students to ‘invent their next move’, and take up further study.
The campaign builds on last year’s ‘Invent You’ campaign, also developed by Paper Moose after winning the account.
Katie MacIntyre, art director at Paper Moose said: “Everyone’s had that moment where something sparks within and we suddenly crave change in our lives. Taking action on that feeling and diving into study can be really liberating. The energy of movement felt like a great way to express this very personal experience.”
The campaign was an in-house production by the Sydney agency, which showcases the university’s grounds, and invites prospective students to return to in-person learning. ....

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NSW Government enlists 'Rage Against the Polystyrene' for new campaign via Paper Moose – Campaign Brief

March 11 2021, 9:48 am | BY Ricki Green | 8 Comments
The NSW Government’s Environmental Protection Authority (EPA) has launched a song via Paper Moose, aiming to change littering behaviours.

In a move away from more traditional government communications, Paper Moose created the band, Rage Against the Polystyrene, which released its first single, Creature Warfare on 5 March 2021.
The song and music video show the impact of our carelessness through the eyes of the animals that are impacted, and the tossers who cause them pain.
The song is part of the wider ‘Don’t be a Tosser’ campaign, with this sub project focussed on preventing litter washing from our streets into rivers and marine environments. ....

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Paper Moose appoints Graham van der Westhuizen to general manager role

Paper Moose appoints Graham van der Westhuizen to general manager role
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

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TPG-backed Felix launches new campaign via Paper Moose

TPG-backed Felix launches new campaign via Paper Moose
February 4, 2021 8:53
Australia’s new eco mobile brand, Felix, has launched its first campaign through creative-production agency, Paper Moose. Felix is part of TPG Telecom which also owns Vodafone and iiNet.
The campaign’s tagline ‘The plan with a bigger plan’ highlights Felix’s social and environmental mission. Felix offers mobile plans powered by 100% renewable electricity, certified carbon neutral and plants a tree a month for every active customer. The three video formats of the campaign show customers in nature and trees being planted.
Paper Moose, ECD Nick Hunter said: “We’re excited to help launch Felix, a brand we’ve built closely, from the ground up, with Vodafone and TPG Telecom since its inception over a year ago”. ....

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