As the colour cosmetics market is recovering at fast pace, the Italian manufacturer has expanded its global capabilities with two recent acquisitions: iColor Group in China, and Mia Cosmetic Factory in Italy. Paolo Valsecchi, CEO of Gotha Cosmetics to lays down in details the company’s vision for the future.
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Italian make-up manufacturer Gotha Cosmetics is expanding its production capacity with the acquisition of Mia Cosmetic Factory, a filling company specialising in colour cosmetics.
Based in Ripalta Cremasca, near Crema, Italy, Mia Cosmetic employs more than 40 staffs and was already partnering with Gotha for the filling of a variety of products such as foundations, mascaras, brow products, glosses and highlighters, among others.
The operation will enable Gotha to develop new projects.
At Cosmoprof Worldwide Bologna, which made its in-person return at the end of April, Gotha Cosmetics presented a new wave of innovation, dubbed “Seeking Joy,” that mixed make-up and skincare.
“Consumers are looking for fun and playfulness in all areas of life: emotional plurality is a defining feature of 2020’s,” said Lisa Galbussera, Global Product Development Specialist at Gotha.
Indeed, after two years of pandemic and global uncertainties, people are eager to live and be in the moment. And,.