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In May, Yokohama officially completed the acquisition of Trelleborg Wheel Systems. As a result, the well-respected off-highway tyre and wheel manufacturer rebranded as Yokohama TWS. With any acquisition, questions of integration are front-and-centre. In Yokohama’s case, the previous acquisition of Alliance Tire Group, which now runs under the Yokohama Off-Highway Tires (YOHT) banner, brings with it further questions relating to the integration of the businesses and their respective brand portfolios as well as how the different operations will be organised and practically structured in relation to one another. With all this in mind, Tyres & Accessories recently spoke to Paolo Pompei, president and CEO of Yokohama TWS, in order to hear the latest on the integration process. ....
Tire dealers and OTR tire customers can expect little outward changes as Trelleborg Wheel Systems transforms into Yokohama TWS, following completion of its acquisition by Yokohama Rubber Co. in May. ....
Tire dealers and OTR tire customers can expect little outward changes as Trelleborg Wheel Systems transforms into Yokohama TWS, following completion of its acquisition by Yokohama Rubber Co. in May. ....