Paolo Mercado has been appointed as vice president of Behavioural Science, and will report directly to Jerry Smith - Ogilvy’s president of growth and innovation and CEO of Ogilvy Consulting, Asia.
International demand studies seen needed to develop creative industry bworldonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bworldonline.com Daily Mail and Mail on Sunday newspapers.
The Center for International Trade Expositions and Missions (CITEM) opens Creative Futures, the agency’s flagship event for CREATE Philippines, with sessions centered on creative governance.
During the conference, Congressman Christopher “Toff” De Venecia will present the ongoing work to pass
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CREATIVE industry groups are requesting broader representation in the council proposed under a measure being considered by the Senate which will develop the sector.
The Trade, Commerce, and Entrepreneurship committee on Monday conducted a hearing on Senate Bill No. 411 filed by Senator Maria Imelda Josefa R. Marcos in July 2019, which is calling for a charter to develop and promote the creative industries.
The bill proposes a five-person Creative Industry Development Council to be appointed by the President.
Creative Economy Council of the Philippines President Paolo Mercado said at the hearing that that the bill should be aligned with a substitute bill being considered in the House of Representatives, which proposes a council of 17 people members.