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Placebo packaging? Designing products with perceived potency

Providing consumers with the sense that a product is providing a health benefit begins when they first look at the pack and continues through the consumption experience so there are many elements of this journey to get right. New consumer research from MMR reveals how brands can create that perception of health potency at every stage. ....

Sam Hammond , Bacopa Monnieri , Rhodiola Rosea , Ginko Biloba , Brain Bar , Lions Mane Mushroom , Flaxseed Powder , Pantothenic Acid , Markets And Trends , Functional Foods , Functional Food , Functional Beverages ,

Placebo packaging? Designing products with perceived potency

Providing consumers with the sense that a product is providing a health benefit begins when they first look at the pack and continues through the consumption experience so there are many elements of this journey to get right. New consumer research from MMR reveals how brands can create that perception of health potency at every stage. ....

Sam Hammond , Bacopa Monnieri , Rhodiola Rosea , Ginko Biloba , Brain Bar , Lions Mane Mushroom , Flaxseed Powder , Pantothenic Acid , Functional Food , Functional Beverages ,