OOHA is an unknown flavoured soda launching in a highly competitive market like Thailand. Every sip is an explosion of 2 surprising new flavours. The challenge for Ogilvy Singapore / WPP Open X was how to make noise about a brand that no one’s heard of? The answer was in the name itself: OOOOHAAAA!
Le Pub APAC has released Heineken’s latest Work Responsibly campaign, created in collaboration with global Korean actor Park Hyung Sik, sheds light on the overworking culture in Singapore and Malaysia through a series of ghostly encounters.