Philip Morris Korea introduced its latest heat-not-burn (hnb) product IQOS ILUMA ONE, Wednesday, as part of its efforts to surpass KT&G and reclaim its No. 1 spot in the growing e-cigarette market. IQOS ILUMA ONE is the latest smoke-free device unveiled by Philip Morris in three months after the introduction of IQOS ILUMA and IQOS ILUMA PRIME models last October.
EconoTimes is a fast growing non-partisan source of news and intelligence on global economy and financial markets, providing timely, relevant, and critical insights for market professionals and those who want to make informed investment decisions.
Philip Morris Korea will launch a next-generation e-cigarette, the IQOS ILUMA, next month, the company said, Tuesday. The new product is equipped with a new type of tobacco heating system, which has no blades and does not require the device be cleaned. The Smartcore induction system adopted in the device does not burn tobacco but rather heats it inside to offer a consistent, quality smoking experience, leaving no residue after use.