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This post is sponsored by Isentia. In Southeast Asia (SEA), the strict movement control restrictions this year due to the COVID-19 pandemic were expected to hit the automotive industry hard, as with other industries regionally and globally. Or so assumed. Isentia set out to discover the changing landscape in the automotive industry during these unprecedented times. We uncovered automotive-related discussions in mainstream and social media across major Southeast Asian countries – namely Singapore, Malaysia, Vietnam, the Philippines, Indonesia, and Thailand. Drawing from media analytics data obtained between 1 October 2020 and 15 November 2020, Isentia identified the key trends across key SEA countries as we enter 2021. ....
The luxury industry landscape in Southeast Asia Details This post is sponsored by Isentia. Southeast Asia’s large population and growing purchasing powers present exciting and fertile ground for the growth of luxury brands in the region. The diversity and complexity of people, tastes and engagement methods with luxury brands in the region, however, demand a greater degree of understanding. To uncover on the ground discussions of the top luxury brands in Singapore, Malaysia, Vietnam, The Philippines, Indonesia, and Thailand, we identified key trends, markets and brands that have led mainstream media coverage and social conversations. We looked at all mainstream media coverage and social media data around luxury brands across six markets in Southeast Asia between 1 October 2020 and 15 November 2020. ....