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Google Marketing Live 2024: Everything you need to know

From creative updates, to immersive shopping ads, to new reporting, here's a recap of all the AI updates from Google's annual event. ....

Noord Holland , Google Marketing Live , Shopping Ads , Demand Gen , Data Manager Tool , Paid Media Editor , Search Engine Land , Paid Search , Marketing Meetup , Adworld Experience ,

Google tests AI-powered ads for complex purchases

Google AI will provide personalized recommendations and advice before connecting them with advertisers' websites to complete a transaction. ....

Noord Holland , Paid Media Editor , Search Engine Land , Paid Search , Marketing Meetup , Adworld Experience ,

Google rolls out Immersive, AI-powered Shopping Ads

Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions. ....

Noord Holland , Google Marketing Live , Video Powered Search Ads , Virtual Try On , Shoe Spins , Paid Media Editor , Search Engine Land , Paid Search , Marketing Meetup , Adworld Experience ,

Google gives merchants new brand profiles, AI branding tools

Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions. ....

Noord Holland , Google Merchant Center , Google Marketing Live , Product Studio , Paid Media Editor , Search Engine Land , Paid Search , Marketing Meetup , Adworld Experience ,

Straight from the source: 2024 Search Engine Land Awards judges reveal what makes an application award-worthy

Submit your entry by Friday, May 24, to lock in Super Early Bird rates! ....

Olya Ianovskaia , Celeste Gonzalez , Sara Taher , Navah Hopkins , Melissa Mackey , Lauren Donovan , Amy Hebdon , Barry Schwartz , Search Engine Land Awards , Early Bird , Paid Search , Compound Growth , Search Engine , Brand Evangelist , Lead Consultant , Anu Adegbola , Paid Media Editor , Super Early Bird , Engine Land Awards , Third Door , Search Marketing Expo , Search Engine Land ,