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Google Marketing Live 2024: Everything you need to know

From creative updates, to immersive shopping ads, to new reporting, here's a recap of all the AI updates from Google's annual event.

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Google tests AI-powered ads for complex purchases

Google AI will provide personalized recommendations and advice before connecting them with advertisers' websites to complete a transaction.

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Google rolls out Immersive, AI-powered Shopping Ads

Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions.

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Google gives merchants new brand profiles, AI branding tools

Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions.

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Straight from the source: 2024 Search Engine Land Awards judges reveal what makes an application award-worthy

Submit your entry by Friday, May 24, to lock in Super Early Bird rates!

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