even if they may not want to be talking about it, ask those questions. reporter: after alex died, sandra whitney and her family started a charity to campaign against dating violence. purple symbolizes the fight against domestic violence and also alex kogut s favorite color. she came up with it as she comforted alex s former teammates. i said paint your pinkies purple and this is for alex. you have more strength in your pinky than the worst thing that could have happened. reporter: still purple ribbons in alex s home town. still a memorial to honor students that have died. the college, that itself has had to heal and has since opened an awareness to dating violence. and there are still those, like page whitney, that will never let the memory of a gracious, joyous young spirit fade away. for the rest of my life,