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Why SoHo Struggles and Indie Shops in Brooklyn Are Doing Fine


Why SoHo Struggles and Indie Shops in Brooklyn Are Doing Fine
Retail chains have failed all over New York City. Is it a surprise that smaller stores can finally breathe?
How are the boutiques of Boerum Hill making it? Owners invested in the neighborhood and local landlords are rooting for their success.Credit.James Estrin/The New York Times
Feb. 12, 2021
With the exception of November 1929, there has probably been no moment less conducive to opening a jewelry store in New York than at any point during the past 11 months. So it was a hopeful and norm-defying sign, like a heat wave in a Finnish noir, to find Page Sargisson Jewelry arriving on the corner of Hoyt Street and Atlantic Avenue in Brooklyn right after Thanksgiving. ....

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Jewelry Designer Page Sargisson Opens Store in Brooklyn


December 11, 2020
Independent fine jewelry designer Page Sargisson had been eyeing a sweet little storefront at the corner of Atlantic Avenue and Hoyt Street in Brooklyn earlier this year as a spot to potentially stage a pop-up shop. 
This was right before the pandemic hit, when brick-and-mortar retailing in New York was humming along beautifully. But even after COVID-19 closed the city’s stores for several months, Sargisson was still interested in setting up shop in the light-filled storefront, a former Steven Alan boutique that had been sitting empty.
Eventually, she was able to negotiate a cut rate for rent (more on that in a minute), and Sargisson went from planning a pop-up shop to signing a two-year lease for the space at 347 Atlantic Avenue to opening her first-ever retail store, which bowed in late November. ....

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