Covering the media and entertainment beat for The Economic Times at the turn of the century, more than two decades ago, proved to be quite exciting for this writer. Private broadcasting was just being launched. Emerging from our dreary newspaper offices, the flashing TV screens at Zee or the ‘Quick Gun Murugan’ poster (a fictitious Channel [V] character) at the Star TV reception was a whiff of fresh air. And then Sushma Swaraj, as I&B minister, for the first time recognized film-making as an ‘industry’. This meant the sharp shooters of Bollywood could now officially get access to bank loans.