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Households subscribe to streaming services now, pagan average of $47 a month, more than $500 a year. it s hard for netflix to stand out and say, hey, look, we have original programming. almost every service out there has original programming. when i first had netflix it was i think $7.99 a month, and now i m over $20 a month. and i don t know what i m paying for anymore. reporter: inflation is one reason heather lefort is cancelling netflix next month after being a customer for more than a decade. it sounds like you just feel you re not getting your money s worth anymore. yeah, yeah. enough is enough with stuff. if you don t need it, you get rid of it. it s really hard for most people to pay for all of the streaming services out there. netflix might be at the top of the cut list. reporter: in the future, netflix says customers who share passwords might have to pay more. the company is also considering adding commercials, something they said they d never do. norah. o don ....