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Fewer Products to Choose from Can Lead to Better Sales

Fewer Products to Choose from Can Lead to Better Sales
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Less is more? Consumers have fewer choices as brands prune their offerings to focus on best sellers

Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Stew Leonard’s, a supermarket chain, now has 24

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Bernie Sanders, deodorant, sneakers and Coca-Cola: Big companies slash bloated product lines

"You don't necessarily need a choice of 23 underarm spray deodorants or of 18 different pairs of sneakers."

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Consumers have fewer choices as brands prune offerings

Consumers have fewer choices as brands prune offerings
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Consumers have fewer choices as businesses prune offerings

Consumers have fewer choices as businesses prune offerings
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