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Thinking Strategically About the Weekend s Impact on Jurors | IMS Consulting & Expert Services

Fridays loom large in every courtroom. For a trial lawyer, they are a chance to reassess the case’s progression, end a strong week of witnesses on a flourish, or implicitly press jurors.

How people go from vaccine supporters to vaccine advocates

How people go from vaccine supporters to vaccine advocates
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Strengthening the Link between Vaccine Predispositions and Vaccine Advocacy through Certainty

Posture Is All About Self-Esteem, and Vice-Versa

3 tips for using personalized marketing to grow your business

PeopleImages/E+/Getty Jacob Teeny, an assistant professor of marketing at the Kellogg School, and his colleagues, Joseph J. Siev, Richard E. Petty, and Pablo Briñol, analyzed several published studies to find three personalized marketing techniques that are actually effective, not just creepy.  In personalized matching, companies gather detailed information about potential customers and use that data to strategically grab their attention.   While some methods fall flat, the most successful matching has a compelling messaging, focuses on unique factors, and avoids tricking consumers with creepy targeted ads.   Teeny encourages marketers to also think critically about the ethics of targeted ads, especially as technology evolves. 

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