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After an unsteady 2023, Dezeen's editorial director Max Fraser considers what 2024 might hold for design, including the rise of material intelligence. ....
Packaging Substrate / Materials: 100% recyclable plastic packaging Printing Process: Flexography An ice cream stick that deserves a world-class wrapping. Since 2012, the Helsinki-based 3 Kaveria has been offering the best home made ice cream in 0,5l tub format. Now the success story continues, it’s time to introduce new friends with a new look and flavours in 110 ml ice cream bars. They’re as tasty as they look! Check it out but most of all try them out! 3 Friends, the beloved craft ice cream manufacturer, decided to become the first independent brand to expand their range to ice cream sticks. As a new challenger in the market, the packaging would compete with huge international brands that dominate the category. After testing various lines at the freezer aisles, we chose a vertical format. It was the best in communicating both the delicious flavours and the orange brand colour – no matter which way the packaging lay in the freezer. The final result fulf ....