Competitors to emerge. This is how pharmaceutical companies are moving, into the sort of Lifestyle Drugs to help bring up their revenues for the next few years. Help bring up their revenues for the next few veere next few years. Looking at the numbers. Next few years. Looking at the numbers. They next few years. Looking at the numbers, they are next few years. Looking at the i numbers, they are astronomical. Taking market value to 428 billion, dethroning even lvmh. Give us a sense of its rise, but because it is a company that most people wouldnt heard of. A company that most people wouldnt heard of. ,. , heard of. Yes, it is. There arent that many heard of. Yes, it is. There arent that many world heard of. Yes, it is. There arent that many world famous heard of. Yes, it is. There arent that many world famous danish | that many world famous danish companies, either. It is a sector thatis companies, either. It is a sector that is becoming more and more important. Increasing affluence ar