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Broadway Cares/Equity Fights AIDS Launches Red Bucket Match-Up Fundraising Campaign


“The competitive spirit of these actors and the generosity of Gilead will help fill a critical void that’s deepened for local organizations during the pandemic as requests for help dramatically increase and financial support has decreased,” Broadway Cares Executive Director Tom Viola said. “Gilead led the funding of our Emergency Grants for Pandemic Relief last year, ensuring grants that we initially feared wouldn’t be made. While we hoped to be back in theatres fundraising by this time, we’re excited about the opportunity the
Red Bucket Match-Up gives us for this year’s National Grants Program.”
Last May, Gilead Sciences offered $1 million to help Broadway Cares award Emergency Grants for Pandemic Relief. They were joined by M‧A‧C Viva Glam, ViiV Healthcare, and the P. Austin Family Foundation. Broadway Cares’ supporters helped raise another $250,000, matched by Gilead, to provide $2 million in emergency grants. ....

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