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THE Chairman Troyka Group, Mr. Biodun Shobanjo, has charged the nation’s outdoor advertising practitioners on the need to look beyond major cities in Nigeria for business opportunities.
Shobanjo gave the charge at the ‘Nite of Legends’ Award, organised by the Outdoor Advertisers Association of Nigeria (OAAN), in Lagos, recently,
He stated that though the cities, especially Lagos, Abuja and Port Harcourt, had the largest record of socio- economic activities in the country, it would be wrong for any investor, especially those in outdoor advertising business, to think state capitals were the only places they could enhance their businesses.