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From shooting atop an erupting volcano to filming in zero-gravity, it seems there’s no task too daunting for In & Out Productions. To find out how the company makes production easy, LBB spoke to president and EP Frida Sellar.
Production, they say, is the art of creative problem solving. You’ll rarely find a purer expression of that idea than In & Out Productions, a Miami-based company which takes pride in making the seemingly impossible possible.
Looking back at the company’s journey since it was founded in 2005, president and EP Frida Sellar recalls a clear challenge that In & Out continues to rise to today. “If I had to put it in a single sentence”, she says, “I’d say we wanted to make peoples’ lives easier. Working in this industry you’ll always hear horrible stories about stuff going wrong around shoots. As a producer, my mind always went to ‘well the production team could have stopped that’, or worked around it i