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OTC medicines generally do not require a doctor s prescription and include products such as immunity-boosting vitamins, skin ointments, lozenges, and pain relief gels. This segment has been growing at a robust rate of 10-15%, making it one of the fastest-growing segments in the pharmaceutical market. Dolo, known for its pain and fever relief properties, achieved significant recognition during the pandemic, resulting in a 30% increase in sales to approximately Rs 350 crore last year. ....