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Time for change in NZ's red meat industry - James Wilkes, Otago Uni


Thursday, 17 December, 2020 - 11:21
New Zealand’s model of marketing red meat (beef and lamb) is outdated, commodity driven, and far from optimised, according to inaugural University of Otago Doctor of Business Administration (DBA) graduate James Wilkes.
James graduates from the DBA this Saturday with the first cohort of the new degree. Launched in 2015, the Otago DBA is designed for business professionals who are looking for a challenge. Students all continue to work full-time while studying. They resolve critical problems for businesses and industries through the application of research and theory in a practical business environment.
James examined the NZ red meat industry as his major research project and set out to understand why meat producers and processors were achieving such poor performance and profits. ....

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