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Go easy on Aga – no rival range comes close to its bottom-warming benefits

I felt for Aga over the weekend. Or, as ever on wintry days, it felt me, as I rested warmly against it reading about the business getting a firm slap from the Advertising Standards Authority (ASA). It concerned a new advert put out by Aga that claimed its electric eR7 model had the “lowest running cost” compared to similar rival ovens – a claim which the ASA has deemed misleading. ....

United Kingdom , Aktiebolaget Gasaccumulator , Gustaf Dal , Ossie Goring , Advertising Standards Authority , Advertising Standards Authority ,

Go easy on Aga – no rival range comes close to its bottom-warming benefits

Go easy on Aga – no rival range comes close to its bottom-warming benefits
telegraph.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from telegraph.co.uk Daily Mail and Mail on Sunday newspapers.

United Kingdom , Gustaf Dal , Aktiebolaget Gasaccumulator , Ossie Goring , Advertising Standards Authority ,

Dial it down, Aga: Watchdog rules that advert by range cooker giant claiming it is the best eco choice is 'misleading' - as rival Everhot sales increase

The ASA ruled that Aga s advert for its eR7 Series, which appeared on the agaliving.com website, had misled customers to believing that the cooker would have lower running costs. ....

Gustaf Dalen , United Kingdom , Ossie Goring , Advertising Standards Authority , Range Cooker ,