March 12, 2021 10:33
The Garvan Institute of Medical Research is asking Australians uncomfortable questions about the causes they choose to donate to, in a new campaign featuring real people living with diseases.
With thousands of disease-related charities in Australia, The Garvin Institute engaged BWM Dentsu to launch its first nationwide campaign, highlighting how the institute can help a whole range of people with different conditions through its genomics research.
The ‘Disease Dilemmas’ campaign presents two different Australians, each with a chronic disease, and asks the viewer to decide who they’d donate to.
Across several different TV and static assets, a young mother with pancreatic cancer is placed next to a retired musician with Parkinson’s disease. In another spot, a teacher with a kidney condition stands next to a student with immune disease.
Australia
Australians
Australian
Jon-foye
Emma-hegg
Mark-sterne
Zanda-wilson
Rebecca-eastman
Ritika-jhaver
Lauren-reilly
Kristina-endrikhovskaia
Emily-newbould
March 11 2021, 9:31 am | BY Ricki Green | 13 Comments
The Garvan Institute of Medical Research has partnered with BWM dentsu to launch its first nationwide campaign, to raise awareness and funding for its ground-breaking genomics research.
There are thousands of disease-related charities in Australia. But unless you have a personal connection to a specific cause, this excess of charities creates a real dilemma – how do you decide who to help?
‘Disease Dilemmas’ puts Australians in the uncomfortable position of trying to choose who they’d donate to – the young mother with pancreatic cancer or the retired musician with Parkinson’s disease? The teacher with a kidney condition or the student with immune disease?
Australia
Australians
Australian
Jon-foye
Emma-hegg
Mark-sterne
Rebecca-eastman
Ritika-jhaver
Lauren-reilly
Kristina-endrikhovskaia
Emily-newbould
Sophie-lander