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Garvan Institute highlights crucial research in 'Disease Dilemmas' campaign


March 12, 2021 10:33
The Garvan Institute of Medical Research is asking Australians uncomfortable questions about the causes they choose to donate to, in a new campaign featuring real people living with diseases.
With thousands of disease-related charities in Australia, The Garvin Institute engaged BWM Dentsu to launch its first nationwide campaign, highlighting how the institute can help a whole range of people with different conditions through its genomics research.
The ‘Disease Dilemmas’ campaign presents two different Australians, each with a chronic disease, and asks the viewer to decide who they’d donate to.
Across several different TV and static assets, a young mother with pancreatic cancer is placed next to a retired musician with Parkinson’s disease. In another spot, a teacher with a kidney condition stands next to a student with immune disease. ....

Jon Foye , Emma Hegg , Mark Sterne , Zanda Wilson , Rebecca Eastman , Ritika Jhaver , Lauren Reilly , Kristina Endrikhovskaia , Emily Newbould , Sophie Lander , Koo Abuali , Jon Foye Asheen Naidu , Oskar Westerdal , Hayley Kingsley , Emma Durlacher , Eeuwout Dutchy Baart , Elaine Loke , Simon Holdaway , Oskar Westerdal Jon Foye , Alanna Rados , Ben Eagleton , Simon Harsent , Marcus Tesoriero , Brent Kerby , Cameron Gray , Rob Belgiovane ,

The Garvan Institute confronts the public with 'Disease Dilemmas' campaign via BWM dentsu – Campaign Brief


March 11 2021, 9:31 am | BY Ricki Green | 13 Comments
The Garvan Institute of Medical Research has partnered with BWM dentsu to launch its first nationwide campaign, to raise awareness and funding for its ground-breaking genomics research.
 
There are thousands of disease-related charities in Australia. But unless you have a personal connection to a specific cause, this excess of charities creates a real dilemma – how do you decide who to help?
‘Disease Dilemmas’ puts Australians in the uncomfortable position of trying to choose who they’d donate to – the young mother with pancreatic cancer or the retired musician with Parkinson’s disease? The teacher with a kidney condition or the student with immune disease? ....

Jon Foye , Emma Hegg , Mark Sterne , Rebecca Eastman , Ritika Jhaver , Lauren Reilly , Kristina Endrikhovskaia , Emily Newbould , Sophie Lander , Koo Abuali , Jon Foye Asheen Naidu , Oskar Westerdal , Hayley Kingsley , Emma Durlacher , Elaine Loke , Eeuwout Dutchy Baart , Oskar Westerdal Jon Foye , Alanna Rados , Simon Harsent , Ben Eagleton , Marcus Tesoriero , Brent Kerby , Cameron Gray , Rob Belgiovane , Karl Bates , Craig Cooper ,