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Reality shows, celeb chitchats prove to be big draws on OTT, grab top billing

Weekly lists of most-watched OTT originals in India used to be dominated by fiction shows. The trend changed in the final quarter of 2023, with 3-4 non-fiction shows making it to top-five lists ....

Barin Mukherjee , Kapil Sharma , Saugata Mukherjee , Vir Das , Tanya Bami , Digital Refresh Network , International Emmy , Thirteen Indian , Koffee With Karan , Temptation Island India , Masterchef India , Bigg Boss , Netflix India , Elephant Whisperers , Fabulous Lives , Non Fiction ,

Film-makers bank on sequels as original content disappoints

Hits in Hindi and southern languages have primarily been films from established franchises, emphasizing the importance of brand and recall value. ....

United States , Vishek Chauhan , Bhool Bhulaiyaa , Sanket Kulkarni , Shah Rukh Khan Starrer Pathaan , Lokesh Kanagaraj , Yash Raj Film Spy Universe , Indian 2 ,

Regional OTTs eye small towns as metro demand saturates

While the Indian OTT audience base experienced a 20% increase from 2021 to 2022, it has only grown by 13.5% in the last year. ....

Keerat Grewal , Akshay Bardapurkar , Jiocinema Avo , Saurabh Srivastava , Ormax Media , Shemaroo Entertainment , Planet Marathi , World Cup , Aha Ott ,

New Hindi GECs lack creative flair, appeal

Viewers are dissatisfied and demand more from traditional television channels ....

Aradhana Bhola , Sandeep Gupta , Keerat Grewal , Vibhu Agarwal , Shemaroo Entertainment Ltd , Hindi Movies , Neeraj Vyas , Ormax Media , Unaided Awareness , Fremantle India , Indian Idol ,

Showbiz: where are the women business leaders?

There are films and shows championing women but the Indian entertainment industry continues to be a boys’ club ....

Hansal Mehta , Monisha Advani , Aparna Purohit , Mrunamayee Lagoo Waikul , Rani Mukerji , Gunjan Arya , Tanya Bami , Jyoti Deshpande , Nimisha Pandey , Aditi Shrivastava , Monika Shergill , Ruchikaa Kapoor Sheikh , Sumukhi Suresh , Prime Video , Emmay Entertainment , Rocket Boys , Mrs Chatterjee , Amazon Prime Video , Netflix India , Jio Studios , Media Consulting , Female Cop , Women Leaders , Media Consulting Firm Ormax , Gender Diversity ,