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Schleichwerbung? BGH prüft Instagram-Posts von Cathy Hummels

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Verband mahnt zahlreiche Influencer wegen Schleichwerbung ab
Der BGH nimmt Beiträge von Cathy Hummels (I ZR 126/20) und zwei weiteren Influencerinnen aus Hamburg und Göttingen unter die Lupe. Doch es geht nicht nur um die drei Frauen: Der Wettbewerbsverband hat zahlreiche Influencer wegen Schleichwerbung abgemahnt.
Sie fragen sich nun, inwiefern sie noch Produkte und Dienstleistungen empfehlen können, ohne Abmahnungen zu riskieren. Es sei wichtig, Posts als Werbung zu kennzeichnen, wenn Geld floss oder es Gegenleistungen gab, sagt Cathy Hummels. Aber genauso wichtig ist es, dass man auch seine freie Meinung noch entfalten kann.
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WDH: Information oder Schleichwerbung? BGH prüft Instagram-Postings

WDH: Information oder Schleichwerbung? BGH prüft Instagram-Postings
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ROUNDUP: Hoffen auf Regeln - BGH prüft Instagram-Posts von Influencerinnen

ROUNDUP: Hoffen auf Regeln - BGH prüft Instagram-Posts von Influencerinnen
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Hoffen auf Regeln: BGH prüft Instagram-Posts von Influencern

Hoffen auf Regeln: BGH prüft Instagram-Posts von Influencern
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BGH: Wann sind Tap Tags Werbung?

BGH: Wann sind Tap Tags Werbung?
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