Hydroponic tabletop strawberry concept to promote category growth
April 01 , 2021
The first-ever Ocean Spray specialty berry pack will be released this fall and is backed by a trio of partners with plans to boost the category with a tabletop strawberry proposition.
New Wave Berry, LLC is a joint venture formed by grower, marketer and distributor Oppy, family-owned agribusiness Red Dog Management and agricultural investment firm Farmers Gate.
Its new hydroponic tabletop strawberry line will be grown in a newly-constructed high tunnel facility in Santa Maria, California.
As Oppy already has a partnership with Ocean Spray, the venture looks to further advance strawberry production practices and bring a uniquely sustainable item to market .