they ll kill you. facebook, and i know some people, they think they re benevolent and they re not. how do you reframe what they actually are in society in their own minds? i think one of the problems they have is they feel like they ve done a lot of good and everybody s focused on the bad. that s unfortunate, but they re the richest and most powerful people in the world and they can do it. i think imagining that they thought this was going to happen. in the case of the cigarette companies, there was evidence they knew exactly what they were doing. and in this case, finally, there were the receipts that they were aware of these massive problems. i think in that case, congress has to move in and do something about it. you re right. they re not the cigarette companies. not the opioid company, although there are addictive elements. you could go through lots of metaphors and try to figure out which it is, but it s an issue across the entire spectrum. youtube has to be in here and many oth