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Ohio State Partners With Opendorse, Creates "THE Platform" To Help Athletes With Name, Image, Likeness


Ohio State is diving in on name, image and likeness possibilities.
A day after athletic director Gene Smith joined state senator Niraj Antani to unveil legislation that would give college athletes in Ohio the ability to profit from their NIL beginning on July 1, the state flagship school s athletic department announced a partnership with Opendorse, an athletic marketing platform. Together, they created a new tool called THE Platform, which is designed to help Buckeye athletes  capitalize on their name, image and likeness.
THE Platform is branded as a unique program of NIL educational programming via Opendorse Ready + Darlow Rules tailored specifically for Ohio State that will be administered through the Eugene D. Smith Leadership Institute (EDSLI). ....

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Ohio State to Offer Opendorse to Enhance Student-Athlete Brand Cultivation


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The Ohio State Department of Athletics has selected Opendorse to provide Ohio State student-athletes with education and resource opportunities to capitalize on their Name, Image and Likeness (NIL).
The Opendorse program will be administered through the Eugene D. Smith Leadership Institute (EDSLI). Ohio State student-athletes will be able to take advantage of NIL educational programming via Opendorse Ready™ + Darlow Rules. The unique program, tailored specifically for Ohio State, is called
“We are thrilled to offer our student-athletes Opendorse Ready + Darlow Rules,” said senior associate athletic director Carey Hoyt. “We went through an extensive review of the companies offering NIL services and are confident we will provide our student-athletes with cutting-edge technology and the resources to maximize their NIL earning potential.” ....

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